ACEVO, the Association of Chief Executives of Voluntary Organisations, is the national organisation offering leadership development and networking opportunities to the voluntary sector. DRD was asked to effectively promote the institute’s leadership development programmes – and the principle of personal development – to a bright audience that works under great pressure and has absolutely no time or appetite for superfluity.

Response
The approach was simple, think like a senior leader and create collateral that reflects his or her needs. For time-pressed people, materials need to communicate issues directly and challenge perceptions.

“I have worked with DRD on a wide range of projects to support chief executives. The approach is always enthusiastic, energetic and visionary and levels of interest are maintained throughout the design, development and execution of the work. Thank you so much for your hard work and support this year, we really appreciate it”

Abby Wright, Head of Membership Services, acevo