Prisoners Abroad is a charity that cares for British prisoners overseas. Briefed to design a new fundraising pack, the challenge was to reflect this hard-hitting subject while at the same time making it appealing to potential donors.
The fundraising pack concentrated on the appalling conditions in a Caribbean prison and the annual report took a softer look at the rehabilitation services provided by Prisoners Abroad after their clients have been released.
“Just a quick note to say thank you for the fundraising pack. The donations have increased by 70% on last year’s mailing.”
Wayne Murray, Fundraising Manager, Prisoners Abroad